Case Studies
How early-stage B2B founders turned founder-led sales into repeatable revenue engines.
Ajay
“A year in, we have a repeatable sales process that we know how to execute on, and we're growing ARR month over month.”
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Growth Nirvana is a no-code marketing analytics platform that gets mid-market companies up and running with their marketing analytics in a day instead of months. When Ajay connected with Growth Systems he had just finished building the product, and every early user had come through friends and his personal network. As a technical founder with no sales background, he wanted a real outbound motion, both to generate revenue and to validate product market fit with buyers who had no prior relationship with him.
Working together, the entire sales process was defined end to end: targeting and messaging, automated cold outreach campaigns, discovery and demo call structure, objection handling, pricing, and negotiation. Within the first months the campaigns were consistently booking 5+ meetings per week with CMOs and marketing directors.
Six months in, Growth Nirvana had closed 12 deals sourced entirely from outbound at an average deal size of $24K, taking them from zero to $312K in ARR, with hundreds of thousands more in qualified pipeline sitting in the decision stage.
Adam
“To be able to reach out to people we completely didn't know, convert them, and move them through a sales pipeline… it worked brilliantly.”
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LearnInk is a mobile learning platform that helps organizations across Africa train large, highly distributed field and sales teams directly on their phones. Adam and his co-founder are both technical founders. Every customer they had came from referrals, and while nobody had ever churned, they had no sales experience and no template for winning business outside their network.
Growth Systems set up the full outbound engine: the software stack, cold email campaigns (a completely new channel for them), a rebuilt pitch deck, and a tighter call process that took discovery from hour-long conversations down to 15 minutes.
The campaigns hit a 20% response rate and booked a steady stream of demos, producing LearnInk's first ever paying customers from completely cold outreach. Along the way they raised their pricing significantly without pushback, and the engagement paid for itself in new MRR within a few months.
Matthias
“We had 66% customer growth last month. We would not have been able to do it without help from you guys.”
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Lightly builds software for machine learning teams that curates their training data, so models are trained on the best possible data and deliver the best results. When Matthias started working with Growth Systems the team was doing almost everything manually, and finding customers was slow and inefficient.
The focus was building a state-of-the-art sales pipeline the right way from day one. The first three months went into refining outreach and the pitch, which got Lightly to 5 booked meetings per week, a 20% close rate on demos, and $150K in ARR by the end of month three.
From there the process was scaled with a team of two virtual assistants running the now-repeatable playbook, adding another $300K in ARR over the following three months and bringing Lightly to 16 clients. The growth has compounded since, including a single month of 66% customer growth.
Anders
“One $100,000 a year lead that came in through your channel will bring $3 million of valuation to our company.”
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Focal Point helps enterprise procurement leaders streamline and digitize their procurement process. Anders had run through his entire personal network with little interest, and there was no consistency in how leads were approached, worked, and closed. He needed framework and rigor around the whole motion, plus a way to book meetings with much larger enterprise companies.
The first month went into highly targeted, personalized outreach sequences that booked 3 meetings per week on average while the pitch was finalized. Automated campaigns launched next and pushed that to a consistent 5+ meetings per week, landing directly on Anders' calendar with every prospect tracked through a rigorous, consistent pipeline.
Within six months Focal Point had gone from zero to 7 enterprise clients won through outbound, including their key win: Indeed. A single $100K per year deal sourced from the channel added roughly $3M to the company's valuation.
Thomas
“We closed our first five clients and landed our pre-seed round in three months.”
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Thomas runs a SaaS business helping companies and their employees get the most out of their perk programs. Before working together Thomas's approach to outbound was scattered and unfocused. Growth Systems helped him fill his pipeline with qualified buyers by improving messaging and approach and scaling up activity levels with automation tools.
The next challenge tackled was building a sales process to close the existing pipeline, focusing primarily on improving his discovery process for a more personalized and relevant pitch.
In the first three months Thomas converted 5 deals into paying customers. The improved traction helped him land a multi-six figure pre-seed round. Now he's focused on delegating and ramping things up by building a sales team.
Kat
“About 50% of my connection requests get accepted, and about 30% of my cold emails get a response.”
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Builty turns fragmented building permit data into unified intelligence, scraping records from 19,000 separate jurisdictions across the United States and combining them in one place. Kat and her two co-founders are all deeply technical, and none of them wanted to be the one out talking to customers. With potential buyers ranging from appraisal and mortgage companies to insurers, contractors, and local governments, she had no clear way to decide who to approach first or how: conferences, cold calls, or email.
Working with Growth Systems, the outreach was focused on the two channels that proved strongest for Builty: LinkedIn and email. Kat learned how to write connection requests that get accepted, how to open conversations in a friendly way that earns responses instead of being ignored, and how to build full LinkedIn and email sequences with follow ups for prospects who went quiet, all in messaging crafted around the real pains of each vertical.
The results made outbound a core part of the business: around 50% of her connection requests are accepted and her cold emails earn a 30% response rate. Business development now sits firmly with Kat, who runs BD, sales, and partnerships for the company, opening doors none of the three technical founders previously knew how to open.
Christian
“We went from 0-250k ARR in 6 months.”
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Revenue Drivers is a management consulting firm that helps older and antiquated businesses digitize their existing sales processes.
Working closely with Christian, the team validated his niche and landed his first few initial clients in two months. From there they focused on scaling up outreach activity, building inbound lead channels, and introducing more automation into his existing processes.
This resulted in bringing in 250k worth of cold business in the first 6 months of working together.
Pradeep
“We booked our first POC client with an enterprise level company in month one.”
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Fylamynt is a SaaS platform that helps SRE and DevOps engineers automate a large portion of their daily manual tasks.
Before working with Growth Systems, Pradeep and his team had been heads down focused on product development. As a result sales and marketing had fallen by the wayside. Working together they filled his calendar with qualified prospects. This led to Fylamynt closing their first client with an enterprise level software company within the first month of working together.
From there they focused on scaling up activity levels through delegation and investing more into marketing in order to build more credibility and shorten the sales cycle.
Avi & Steven
“We were able to build a team and grow our revenue over 45% in the second month.”
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Avi and his partner Steven run a business that sells personal protective equipment to health care providers across North America. During the outbreak of the novel coronavirus (COVID-19) their market opened up to include the private sector.
Before signing on with Growth Systems, Avi and Steven relied mostly on their personal network and referrals to land the majority of their new business.
Within the first month of working together they were able to build and validate a mixed strategy of automated and personalized cold email outreach. By the end of this month they were consistently booking 10 meetings per week and had already closed their first two deals.
The next goal they focused on was achieving scale. With Growth Systems' help they hired a team of 3 virtual assistants and grew Cytis's revenue by 45% in their second month.
Sreesh
“We went from 0-10 customers in three months.”
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Sreesh started a SaaS company called Stackshine to help companies discover, track, and manage their software subscriptions on one platform.
Before working with Growth Systems Sreesh and his team was mostly focused on product development and hadn't brought on a single paying client.
Starting from the ground up they focused initially on building repeatable and high converting outbound campaigns, and creating a strong script to bring clients across the finish line. This resulted in Stackshine closing their first 10 customers within the first three months of working together.
Growth Systems continues to work with Stackshine to help them scale their revenue through more automation and delegation. This includes building a more robust software stack, generating scalable marketing material, and building an early stage sales team.
Rick
“We were able to consistently book 5 qualified meetings per week.”
Video Testimonial
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Rick sells a SaaS product that helps small businesses achieve operational excellence so that they can optimize for growth.
Rick had developed a strong offering by working with clients that he sourced from his internal network. He was looking for ways to begin to scale and ramp things up on the customer acquisition side. But he had done months of outreach by himself with little results.
Growth Systems helped him narrow down on the approach and messaging that his niche would actually respond to, and introduced a lot more automation into his existing outreach process.
Rick is now averaging over 5 booked meetings per week with prospects in his niche while only investing around an hour per day into maintaining and managing campaigns.
Alex
“Most in-depth and tactical consulting engagement I've experienced.”
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Alex has a computer service company that helps series A and B backed companies hit their product deadlines through staff augmentation.
For the past six years before working with Growth Systems, Alex relied on his personal network to find new business. Since he didn't know where his next client was coming from he couldn't scale and grow his team.
Alex had taken on a few consulting engagements with little to no results, and found that most courses and consultants were too vague and theoretical.
Growth Systems looks forward to continuing to help Alex hit his growth goals.
Saami
“We closed three new clients from meetings booked in the past two weeks.”
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Overlap is a SaaS platform that provides teams direct access to sustainability expertise.
Before working with Growth Systems, Saami had developed a platform and had successfully on-boarded dozens of experts and consultants in the sustainability space. But he was still struggling to land a single paying client to engage with the marketplace and community he'd built.
After some iteration they were able to build outreach approaches that consistently booked 3-5 qualified meetings per week, and a pitch that achieved a 25% closing rate.
Going forward the focus will be on scaling by introducing more automation into Overlap's existing sales process with a more robust tech stack.
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